The Core Values of HABA

What We Find Important

At HABA, our core values—innovation, reliability, dedication, and expertise—stand at the heart of our identity. These aren’t just unique selling points; they are the engines propelling our success. 

In the realm of innovation, we have evolved from merely selling camping vehicles and accessories to designing and producing our own. Our Research and Development team employs advanced technologies like 3D programs and 3D printing to keep our product development at the forefront of the industry. 

Reliability is another cornerstone of our success, demonstrated by our 50-year track record in the camping field. We are committed to delivering durable, reliable, top-quality camping products. This is manifest in the superior materials we choose, our meticulous attention to detail, and our stringent quality control measures. 

Our expertise in the camping industry is unrivaled. Our dedicated team continually keeps abreast of the latest trends and technologies, ensuring our products remain cutting-edge. We realize that our customers expect the best, and that’s precisely what we aim to provide—best-in-class camping products and services

shield.png

Reliable

Say what you do and
do what you say

bulb.png

Innovative

Develop with us

 

people.png

Involved

Together we achieve more

 

B2B

Delivery
Keeping agreement
Quality
Transparency

Own R&D
Product development
Digitisation
Market research

Partnership
Working together
Personal
Loyalty (Online) Dealer marketing programme

B2C

Safety
Quality
Information
 

Camping convenience
Product development
Creativity
Trends and developments

Community

The Golden Circle

What does Haba believe in?

At Haba, we believe that every camper should be able to enjoy their holiday to the fullest, which is why we have adopted the Golden Circle philosophy. We believe that our customers should be able to experience the joys of camping without the hassle of problems that can get in the way. Therefore, our main focus is on solving any problems that may arise during a camping trip, such as setting up camp, dealing with the elements, or other issues that may arise. To do this, we offer a variety of camping accessories that help enhance the camping experience and make it as enjoyable and convenient as possible.

 

HABA-Strategie-01-1.jpg